We decode the cognitive and emotional dimensions of the human experience to deliver human-centric intelligence for complex business systems.
IIEX North America
Get ready to join us at the Insight Innovation Exchange in Washington, D.C. on April 29-30th to learn more about how Applied Neuroscience can enhance strategic decision making for your business.
Research Services
Advertising Testing
Making your video format advertising more attention grabbing, emotionally engaging and memorable.
Comms Testing
Craft communications that captivate. Make every element within your integrated marketing campaign more impactful, compelling and effective.
User Experience Testing
Shopper Research
Create impactful packaging design, effective merchandising strategies and engaging shopping experiences that drive sales. We reveal what captures shoppers’ attention and how effectively your retail strategies drive consideration and purchase.
Product Research & Development
Ensure your products resonate with consumer preferences by gauging their non-conscious responses to new and existing offerings. We help you refine product features and enhance consumer experiences to create multisensory experiences that align with your brand.
Bespoke
We design tailored studies to meet your needs and explore exactly what matters to you (and your customers) most.
Build More Visible, Shoppable & Impactful In-store Experiences
ShopSense™ is the ultimate in-store attention platform powered by neuroscience, delivering in-depth insights into real-world shopper behaviours, visual navigation & path-to-purchase performance metrics for both brands and retailers alike.
Our Trusted Partners
As an Applied Neuroscience consultancy, Neural Sense is a member of the Neuromarketing Science and Business Association (NMSBA) and South African Marketing Research Association (SAMRA). We also have established research partnerships with leading academic institutions:
Neural Sense follows a strict ethics charter as outlined by the Neuromarketing Science and Business Association (link to code of ethics), as well as the South African Market Research Association (link to code of conduct and link to code of ethics).