Empowering Brands to Understand, Predict and Influence the Decisions of their Customers
strategic consulting
Consumer Neuroscience
Apply neuroscience principles to craft the ultimate customer experience
Neural Sense has developed a proprietary model of Consumer Neuroscience, namely The Desire Need Action (DNA) Model. This is an evidence-based approach for elevating the customer-brand or consumer-product experience and incorporates:
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Attention: Strategies to ensure engagement in the attention economy
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Emotional Engagement: Strategies to increase, optimize and/or enhance the emotional impact of marketing stimuli
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Memorability: Strategies to enhance commitment of the customer experience into long term memory, what is often referred to as memory consolidation
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Action: The above strategies ultimately need to drive customer decision making processes in the right direction. This may include a better customer experience, increased brand loyalty/equity, intent to purchase (over competitor brands) and/or a shift in sentiment towards the brand (or product)
behavioral economics
Understand, evaluate and optimize the economic decisions of your customers
Taking the view that actual consumer behavior is often less rational, stable, and selfish than traditional economic theory suggests - our behavioural economists turn to the concepts of bounded rationality, limited self-control, and social preferences to help explain the "irrational behaviours" of consumers. We draw from the latest areas of research in this field, namely:
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Nudge Theory: strategies to utilize positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals
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Behavioral Game Theory: analyzes interactive strategic decisions and behavior using the methods of game theory, experimental economics, and experimental psychology
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Evolutionary Psychology: states that many of the perceived limitations in rational choice can be explained as being rational in the context of maximizing biological fitness in the ancestral environment, but not necessarily in the current one.
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Neuroeconomics: tries to link economics, psychology, and neuroscience to glean a better understanding of economic decision-making.
Consumer Psychology
Apply behavioral and psychological theories to influence consumer behaviour
Consumer Psychology is the the study of why people buy things. Our team of Psychologists tries to find the underlying cognitive processes that explain consumers' choices and how they respond to the influence of marketing, as well as the other external stimuli that convince people to purchase certain items. Our approach includes an understanding of consumer behaviour from two different approaches:
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Behaviorism: This branch of psychology argues that people's actions are driven by external stimuli. In other words, we become convinced to do things because of some outside influence.
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Cognitive Approach: on the other hand, suggests that our behaviors are caused mostly by our own mental processing. Cognitivists do appreciate that external stimuli, such as packaging or brand loyalty, can have an influence, but they don't view it as the most important thing.
We're a multidisciplinary team consisting of Psychologists, Neuroscientists, Marketing Gurus and Data Scientists, that leverage the latest in Behavioural Science research to help you better understand both the behaviour and decision making processes of your customers, and ultimately solve your business problems through:
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Consumer Neuroscience: Applying neuroscience principles to craft the ultimate customer experience
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Behavioural Economics: To understand, evaluate & optimize the economic decisions of your customers
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Consumer Psychology: Applying behavioural & psychological theories to influence consumer behaviour
We follow a principles-driven strategy that is evidence-based, pragmatic and provides actionable recommendations. These principles encompass both a theoretical and practical dimension, and are either derived learnings based on our own in-house research or academically established concepts.
