marketing
events
CGCSA Summit
2019
Neural Sense had a stall at CGCSA to promote their offering and meet with prospective clients.
November 2019
UX SA
2019
Mark Drummond presented an introduction to Neuromarketing including what it is, the technology used and why attendees should take emotion and implicit reactions into account when designing UX
November 2019
DIGIMARCON
2019
Dr David Rosenstein presented a Master Class, "Neuroscience in Digital Marketing Master Class" during which attendees developed expertise in applying neuroscience in your digital marketing strategy
November 2018
AFRICACOM
2019
The Neural Sense™ team will be attending the AfricaCom 2019 in Cape Town, the largest African Telecoms, Media, and Technology Event. We are proud sponsors and will be exhibiting in the technology area. Come check it out!
and will
November 2019
KR NEUROMARKETING SEMINAR
2018
Both Dr. David Rosenstein and Mark Drummond each presented a separate session at the KR Neuromarketing Seminar 2018 in Johannesburg. David spoke about the attention economy and how you can make your brand stand out in a crowd. Mark gave a live demonstration of the various consumer neuroscience techniques and technologies that are available to market researchers.
March 2018
KR NEUROMARKETING SEMINAR
2017
Understanding your customer’s emotional reactions is the first step toward creating experiences that are meaningful, relevant, and successful in connecting with the customer. The one day Neuromarketing Seminar in Cape Town showcased how brands can gain insight into how to boost both engagement and profitability.
November 2017
KR CUSTOMER LOYALTY SEMINAR
2018
The KR Seminar on Customer Loyalty 2018 is held in Cape Town. Dr. David Rosenstein will be presenting a session at this event on the science behind loyalty, and how the knowledge of consumer psychology can help build customer loyalty by understanding what a customer really wants.
June 2018
NEUROSCIENCE IN WELLNESS, SALES & CONSUMER PSYCHOLOGY
CONFERENCE
2018
Neural Sense™ is proudly sponsoring the Neuroscience in Wellness, Sales and Consumer Psychology Conference, held in Johannesburg. Mark Drummond will give a session on the techniques and technologies used in consumer neuroscience. Dr. David Rosenstein will give a session on why emotion is the key differentiator in consumer neuroscience research compared to traditional market research strategies.
June 2018
CUSTOMER EXPERIENCE MANAGEMENT AFRICA
2017
CEM Africa is a meeting place for CX professionals and innovative CX solution providers. Neural Sense™ sponsored the prize of a Neuromarketing research study valued at R 250 000 and selected the winner based on the assessment of brands' online user journey on their website or the in-store shopping experience of their store/product.
August 2017
NEUROMARKETING WORLD FORUM
2018
Neural Sense is once again a proud sponsor of the The Neuromarketing World Forum, which will be held in Singapore in 2018. The Neuromarketing World Forum is the annual event of the Neuromarketing Science & Business Association (NMSBA) and is the leading global gathering for everyone with a professional or academic interest in Neuromarketing.
March 2018
INTEGRATED MARKETING COMMUNICATION CONFERENCE
2018
Neural Sense™ is a proud sponsor of the Integrated Marketing Communication Conference 2018 which focuses on the most relevant communication disciplines and innovative trends in marketing. Attendees can visit us at our exhibition stand the conference to engage with our consumer neuroscience technology first hand.
February 2018
THE CUSTOMER EXPERIENCE AFRICA REWARDS
2017
We are proud sponsors of the CX Africa Awards, which recognises the most influential brands operating in the CX sphere, leveraging customer experience to enhance their brand and the way that they interact with customers across all platforms.
August 2017
MARKETING MIX CONFERENCE
2017
A Marketing Mix Conference on the shopper path to purchase in Johannesburg at the Bryanston Country Club. Neural Sense™ presented on the subconscious shopper path to purchase and how consumer neuroscience technologies offer insight into the implicit consumer experience.
July 2017
CORPORATE COMMUNICATIONS SUMMIT
2017
The Annual Corporate Communications Summit hosted by The Corporate Gap brings together international and local communications experts and industry practitioners for an insightful event that addresses pertinent issues relating to different aspects of corporate communications. Neural Sense™ presented here about how brands can decode consumer behaviour using innovative techniques to enhance engagement and optimise ROI.
April 2017
NEUROMARKETING WORLD FORUM
2017
We were the proud sponsors of the sixth annual Neuromarketing World Forum in London 2017, the global gathering for everyone with a professional interest in Neuromarketing, such as ad agencies, marketers, CMOs, audience researchers, consumer insight professionals and Neuromarketing educators.
March 2017
KR NEUROMARKETING SEMINAR
2017 & 2016
KR brings you the Neuromarketing Seminar, where attendees were introduced to the science of this fascinating field of market research and the different technologies that are used to better understand human decision making and to determine how the emotional drivers behind those decisions can be optimised.
February 2017
November 2016
September 2016
#TechTalkCPT
#TechTalkCPT happens one evening every month, where KAT-O brings you the bleeding edge of technology, science and innovation as presented by specialists within a field, accompanied by drinks and networking.
June 2016
SUSTAINABLE BRANDS CAPE TOWN
2016
Sustainability from the Inside Out: Procter & Gamble, in partnership with Neural Sense™, presented a workshop at the Sustainable Brands 2016 Cape Town Conference where attendees gained a deeper and practical understanding of what really drives our thinking, decision making and behaviour, specifically as it applies to sustainability.
May 2016
FMCG INSIGHTS & CONFERENCE
2016
Times Media together with the Sowetan hosted the FMCG Insights & Conference event - a one day gathering for FMCG brand and marketing decision makers to gain insight from the best in the business. Neural Sense™
participated in a panel discussion hosted by Jeremy Maggs on the science of consumer decision making.
May 2016
AFRO SENSE
2015
AfroSense 2015 - STIAS Conference Centre: New techniques and trends for sensory characterisation and consumer profiling.
November 2015
INTEGRATED MARKETING COMMUNICATION CONFERENCE
2015
The IMC Conference is said to be the leading marketing and communication conference in South Africa. Neural Sense™ partnered with Everlytic at the event to demonstrate the application of Neuromarketing in the email marketing and digital online space.
November 2015
CEM Summit
2021
13 October
Customer experience is critical to the success of businesses. Dr David Rosenstein and Mark Drummond guide you through some neuromarketing principles to ensure your customers have the best experience possible.
ECOM
2020
5-6 August
Dr David Rosenstein and Mark Drummond will address emerging e-commerce trends and how Neuromarketing can help marketers navigate them