meet

the experts

Mark Drummond

Co-Founder

Mark has over a decade of experience working in advertising for large agencies such as Ogilvy and M&C Saatchi Abel. He applies his extensive experience in the development of marketing strategies and creative advertising campaigns to the relatively new field of Consumer Neuroscience. Mark is also a board member of SAMRA (The Southern African Marketing Research Association).

Masters in Business Administration (MBA)
Bachelor of Business Science (BBusSc), Marketing Honours

Dr. David Rosenstein

Co-Founder

David comes from a background in Clinical Psychology, has vast knowledge in the field of Neuroscience and has completed his PhD on the bases of using fMRI neuroimaging technologies. As the scientific backbone of the Neural Sense™ team, he ensures that all projects are both scientifically and ethically sound. David is also a board member of The Red & Yellow Creative School of Business.

Doctor of Philosophy (PhD); Psychiatry
Master of Arts (M.A.), Clinical Psychology

Alexis Leih

Managing Director

Alexis has over fourteen years of experience in the world of Advertising, leading cross-functional teams in world-class ad agencies, on some of the biggest brands in the world. Her in-depth understanding of the full marketing suite, affords Alexis the opportunity to apply Neuromarketing through a more holistic lense. Alexis is also able to couple her vast brand-building experience with our research insights to unlock business intelligence and make sound strategic recommendations for brands.

Postgraduate Diploma Marketing, Advertising and Communication
BA Film, Media & English

Ashraf Vahed

Lead of Applied Neuroscience and Data Engineering

Ashraf has a strong background in engineering, with an MSc in Biomedical Engineering. Drawing on experience in the tech startup space, he aids in the development and implementation of organisational frameworks and design processes, researching and developing neuromarketing studies and metrics and most importantly, the acquisition, processing, visualisation and analysis of data.

MSc Biomedical Engineering
BSc Electromechanical Engineering

Evan Knight

Senior Scientist

Evan has a background in human physiology. He has a passion for scientific advancement and has presented his work at multiple international conferences. With his strong research background, he forms part of the science team at Neural Sense™, aiding in study conceptualisation, design, implementation and analysis. He is also a Golden Key International Honour Society award recipient.

MSc Physiological Sciences (Cum Laude)
BSc Human Life Sciences (Physiology and Genetics)
BSc (Hons) Physiological Sciences

Karoline Drews

Scientific Marketing Manager

Karoline has a background in Biology and Psychology that reflects her interests in neuroscience and healthcare. Moving from a laboratory to a business space, she believes in integrating her versatile science experience with business by focusing on fieldwork, logistics management and market strategy development at Neural Sense™.